SALES, MARKETING, PUBLIC RELATIONS
D
Dorothy Willis
HELLO
THANKS
FOR VISITING
MY WORK STORY
I am a motivated New Home Sales Consultant with StyleCraft Homes in Richmond, VA. I graduated from Virginia Tech in May 2016, Cum Laude with a degree in Public Relations and minors in Marketing and Real Estate.
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During my time at Virginia Tech, I learned a lot about public relations and marketing, but I also learned a lot about myself. I learned that I love people: engaging them, communicating to them and understanding them. Through internships in industries that at first seemed foreign to me, I learned how to understand concepts and effectively communicate them to the public.
It was while working for The Health Wagon non-profit that I truly discovered my passion for success. I was chosen as the leader of six selected students completing a PR internship with The Health Wagon. My team was the sole PR force for the nationally recognized non-profit, previously featured on CBS 60 Minutes. I challenged my team to achieve our goals while encouraging a high standard of work.
As an undergrad student, I also completed internships with New River Valley Bridals & Events as a lead campaign coordinator for the campaign Virginia is for Weddings where I led, planned and executed a summer-long campaign for the organization and mission. I also worked as a Public Affairs intern with A. Morton Thomas, a consultant civil engineering firm in Richmond, working closely with the Virginia Department of Transportation.
During my last year of school, I was a member of Virginia Tech Baja, (an engineering senior design team working to construct a single-seat off-road vehicle), as a PR and marketing team member. I worked to raise over $30,000 for the team to build the vehicle and finance competition fees and also promote the team as they competed in three sanctioned competitions in Kentucky, Tennessee and New York.
EDUCATION
Virginia Tech
Blacksburg, VA
Public Relations Major
Special Studies in Marketing & Event Management, Real Estate
Graduation May 2016
Favorite thing about Blacksburg: Cheering on the Hokies and enjoying all four seasons (sometimes even in one day)
CERTIFICATIONS & SKILLS
Forrest Performance Group New Home Sales Training
Google Analytics Fundamentals
Adobe Creative Suite
iMovie
Microsoft Office
Wix, Wordpress, Strikingly
EXPERIENCE
New Home Sales Consultant
StyleCraft Homes of VA
May 2016 - present
Sell and manage Move-In Ready homes and To Be Built homes in the Richmond area, including Stone Ridge and the Townes at Stonewall Manor
Sales | marketing | Realtor relations | customer service | residential construction
PR & Marketing Team Member
Virginia Tech Baja SAE Engineering Team
August 2015 - May 2016
Organizing all PR and marketing efforts of the Baja team building an off-road racecar sponsored by the Society of Automotive Engineers
Raising over $30,000 in funds from sponsors for the production and development of the vehicle
Web design | graphic design | fundraising | grant writing | press kits
Public Affairs & Administrative Intern
A. Morton Thomas & Associates Consulting Engineers
May 2015 - August 2015
Informed the public of engineering projects within the Construction branch of the Virginia Department of Transportation
Handled over 250 citizen inquiries and complaints
Traffic alerts | press releases | feature writing
Campaign Coordinator & PR Intern
New River Valley Bridals & Events
April 2015 - August 2015
Coordinated Virginia is for Weddings campaign to promote the event planning industry by branding a DMV license plate
Created web content, garnered community support and petition signatures to create the license plate, hosted design competitions for plate design
Social media campaign | graphic design | branding | awareness
PR Project Manager
The Health Wagon
January 2015 - May 2015
Worked with The Health Wagon nonprofit featured on CBS 60 Minutes on a semester-long program-sponsored internship as project manager of six selected students
Laid groundwork for 1st inaugural fundraising gala for 150 invited guests
Press kits | fundraising | event planning | social media campaign
RELEVANT COURSE WORK
REAL ESTATE COURSES
Principles of Real Estate
Real Estate Marketing
Residential Property Management
Multifamily Property Management
MARKETING & EVENT MANAGEMENT COURSES
Marketing Management
Advertising
Travel & Tourism Management
Meetings Management
Marketing Communications
Events Management
PUBLIC RELATIONS COURSES
Communication Law
Writing & Editing for Public Relations
Principles of PR
Public Relations Case Studies
Public Relations Campaigns
Visual Media
Persuasion
Social Media Theory & Practice
Digital Advocacy Campaigns